{
  "app": "Mechanical Bestiary",
  "page": "https://releaf.site/trailers/mechanical-bestiary",
  "app_page": "https://releaf.site/mechanical-bestiary",
  "caption": "A pop-up book of jewelled insects, made for iPhone. Gold, enamel and lacquer, every piece drawn as a real paper mechanism. Free to try on TestFlight: link in bio.",
  "hashtags": [
    "#popupbook",
    "#paperengineering",
    "#mechanicalbestiary",
    "#iphone",
    "#iphoneduo",
    "#indiegame",
    "#jewelrydesign",
    "#insects"
  ],
  "bio_link": "https://releaf.site/beta",
  "ab_test": "Post the three cuts as separate Reels, one a day, at the same time of day, with exactly the same caption and hashtags. Do not boost any of them. After 48 hours note views, likes, saves and shares for each, and send the numbers to Bryce with the cut's id (bestiary-a, bestiary-b, bestiary-c).",
  "rules": "Bryce approves before anything is posted. No text on the video, no music over it (the cuts are silent; Instagram's own audio is fine only if it is calm and has no lyrics). Do not claim the app is on the App Store: it is in free beta on TestFlight.",
  "cuts": [
    {
      "id": "bestiary-c",
      "label": "Cut C · the cabochon",
      "note": "An amber stone, then the beetle it belongs to.",
      "post_at": "2026-10-14T19:30:00-05:00",
      "link": "https://releaf.site/beta?cut=bestiary-c",
      "reels_9x16": "https://releaf.site/sites/default/files/trailers/bestiary-c-reels-9x16.mp4",
      "feed_4x5": "https://releaf.site/sites/default/files/trailers/bestiary-c-feed-4x5.mp4",
      "cover": "https://releaf.site/sites/default/files/trailers/bestiary-c-cover.jpg"
    },
    {
      "id": "bestiary-a",
      "label": "Cut A · the jewel",
      "note": "Pavé and sapphire, then the whole moth.",
      "post_at": "2026-10-15T19:30:00-05:00",
      "link": "https://releaf.site/beta?cut=bestiary-a",
      "reels_9x16": "https://releaf.site/sites/default/files/trailers/bestiary-a-reels-9x16.mp4",
      "feed_4x5": "https://releaf.site/sites/default/files/trailers/bestiary-a-feed-4x5.mp4",
      "cover": "https://releaf.site/sites/default/files/trailers/bestiary-a-cover.jpg"
    },
    {
      "id": "bestiary-b",
      "label": "Cut B · the book",
      "note": "Page by page, ending close on the moth.",
      "post_at": "2026-10-16T19:30:00-05:00",
      "link": "https://releaf.site/beta?cut=bestiary-b",
      "reels_9x16": "https://releaf.site/sites/default/files/trailers/bestiary-b-reels-9x16.mp4",
      "feed_4x5": "https://releaf.site/sites/default/files/trailers/bestiary-b-feed-4x5.mp4",
      "cover": "https://releaf.site/sites/default/files/trailers/bestiary-b-cover.jpg"
    }
  ],
  "posting": "One cut a day at 7:30 PM US Central (evening, when US Instagram use peaks), in this order: bestiary-c, bestiary-a, bestiary-b. Same caption and hashtags each time; only the link differs.",
  "tracking": "Each cut has its own link (?cut=<id>). Put it in the bio for that cut's day (or a link sticker if shared to Stories). Instagram Insights reports link taps per post: record those with views, likes, saves and shares. The link counts visits to the beta page, not TestFlight sign-ups; per-cut sign-ups would need a separate TestFlight group per cut (Bryce's decision).",
  "updated": "2026-10-13"
}