MECHANICAL BESTIARY
Instagram kit: 3 trailer cuts for an A/B test.
Everything a posting agent needs is on this page.
How to post them
Post the three cuts as separate Reels, one a day, at the same time of day, with exactly the same caption and hashtags. Do not boost any of them. After 48 hours note views, likes, saves and shares for each, and send the numbers to Bryce with the cut's id (bestiary-a, bestiary-b, bestiary-c).
Bryce approves before anything is posted. No text on the video, no music over it (the cuts are silent; Instagram's own audio is fine only if it is calm and has no lyrics). Do not claim the app is on the App Store: it is in free beta on TestFlight.
One cut a day at 7:30 PM US Central (evening, when US Instagram use peaks), in this order: bestiary-c, bestiary-a, bestiary-b. Same caption and hashtags each time; only the link differs.
Each cut has its own link (?cut=<id>). Put it in the bio for that cut's day (or a link sticker if shared to Stories). Instagram Insights reports link taps per post: record those with views, likes, saves and shares. The link counts visits to the beta page, not TestFlight sign-ups; per-cut sign-ups would need a separate TestFlight group per cut (Bryce's decision).
Caption, the same for every cut:
#popupbook #paperengineering #mechanicalbestiary #iphone #iphoneduo #indiegame #jewelrydesign #insects
Link for the bio: https://releaf.site/beta · Machine-readable: mechanical-bestiary-instagram-kit.json
Cut C · the cabochon
Id: bestiary-c. An amber stone, then the beetle it belongs to.
Post: Wed Oct 14, 7:30 PM Central · Link: https://releaf.site/beta?cut=bestiary-c
Cut A · the jewel
Id: bestiary-a. Pavé and sapphire, then the whole moth.
Post: Thu Oct 15, 7:30 PM Central · Link: https://releaf.site/beta?cut=bestiary-a
Cut B · the book
Id: bestiary-b. Page by page, ending close on the moth.
Post: Fri Oct 16, 7:30 PM Central · Link: https://releaf.site/beta?cut=bestiary-b
Updated October 13, 2026. All trailers: releaf.site/trailers.